🔨Lowe's DIY Community 

Even though Lowe's is a large and extremely diverse community, from stay-at-home moms to building contractors, it’s extremely important to show up as the main source of home knowledge while still being seen as a familiar and friendly voice. 

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We found that one of the best ways to continue to grow your community is to meet them where they are at. That’s why we began the initiative of looking for our community through TikTok. Using trending sounds, business tools, and hashtag strategies, the community team provided the brand with unique ways to show up, leading to viral impacts. Comments on the sourced content reached engagement as high as 16K and counting!

The result, what originally started as a temporary initiative, led to a contract renewal from the brand.